The move comes a week after event industry supremo
F1 Rocks rights holder Bernie Ecclestone brought in the firm, which will stage two F1 Rocks events this year, and is planning an extended calendar in 2011.
"F1 Rocks is undoubtedly the most exciting event platform and could only be possible with the global spectacular that is Formula 1," said Enterprise Entertainment chairman Robert Montague.
Live music impresario John Giddings has been given a role as director of live at Entreprise and will head up the F1 Rocks programme, alongside former All the Worlds staffer John Simidian, who now holds the position of executive producer of events at Enterprise. All the Worlds staged the first F1 Rocks show in Singapore last year.
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