J1 will specialise in tailored packages providing hospitality experiences at some of the world’s biggest sport and entertainment events from the Monte Carlo Grand Prix, to backstage passes at rock concerts.
The venture’s specialist sponsorship consultancy service will advise brands how to create and establish a foothold within the sport and entertainment industry.
Jordan said: "I’m extremely excited to launch J1 as the latest Jordan brand. It will bring the excitement of Jordan Racing to hospitality and marketing by creating new and exclusive opportunities for brands."
Murray Schwartz, founder of RPMC, added: "I’m very much looking forward to working with someone as charismatic and dynamic as Eddie. We share the same passionate outlooks on life and business and we truly believe that J1 will redefine unique global hospitality experiences."
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