The agency plans to "capture the essence of an authentic Tailgate Party" with San Francisco-style entertainment, merchandising, food, beer and soft drinks. Fans making their way to the stadium will be directed to the Tailgate by 49ers-branded stilt-walkers and guides dressed as game referees.
"Ultimately, by the time they leave for the game, no matter what team they support, fans will end up empathising with the San Francisco 49ers for the day," said Ignite managing director Fred Porro.
On the day of the game, ticket holders will enter the Tailgate through a replica of the Golden Gate Bridge. Once inside, fans will be greeted by an NFL Welcome Zone featuring activities that encourage sociability and fan interaction.
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