Lai will be responsible for leading and managing analytics projects for the company's information, communications and entertainment clients, as well as providing support to all analytics projects within the Integrated Marketing division.
She will report to Tony Mooney, managing partner of Experian ClarityBlue.
Lai joins Experian from Accenture, where she was a senior customer insight and marketing transformation consultant.
Mooney said: "Cynthia's track record in helping customers to achieve data-driven, customer insight marketing capabilities is second to none. Her appointment simply reflects the level of talent at our clients' disposal."