The mortgage lender has chosen the agency's Experian Fusion package to help it plan, create and manage a time-sensitive direct marketing campaign, which aims to respond quicker to market changes and drive down the cost per acquisition ratio.
Experian Fusion is an online hosted "pay as you go" database and campaign management tool, suitable for companies that have mailing lists of more than 10m customers a year, featuring a cleansed customer database.
Stuart Johnson, marketing director at Ocean Finance, said: "By working with Experian we will gain a significant advantage in a highly competitive marketplace.
"The combination of Experian's heavyweight consulting and Experian Fusion's marketing firepower alongside Ocean's brand and creative strengths should further improve our market penetration."
Chris Smith, sales partner at Experian's integrated marketing division, said that Ocean Finance choose Experian Fusion to boost its direct marketing capabilities to allow it to access "the best data and technology the industry has to offer".