In his new role, Fovargue will be responsible for spearheading strategic marketing programmes for the division's retail sector clients.
He joins Experian with 15 years of senior management experience within the retail sector, having managed and consulted on customer loyalty and marketing programmes for Sainsbury's, Tesco, Metro group and Coop Norden.
Prior to joining Experian, Fovargue held the role of EMEA retail senior industry consultant for Teradata, providing clients with consultancy on industry best practice in CRM, customer insight and analysis.
He has also worked for Dunnhumby as a senior marketing analyst, playing an instrumental role in the early success of the Tesco Clubcard.
Chris Smith, sales partner for Experian's Integrated Marketing division, said: ''Alex is another heavyweight appointment for our business, and shows Experian's commitment to recruiting the best talent the industry has to offer.
''His impressive mix of client side management and consulting skills, combined with his extensive retail experience will be a real asset in shaping the direction of our clients' marketing strategies.''