The newly branded event aims to attract exhibitors, event organisers and agencies who are looking for solutions to their live marketing needs, from exhibitions and meetings to conferences and product launches.
F2F Events managing director Austen Hawkins explained: "Since buying the show in the summer we have undergone a period of reflection, going back out to the industry to assess what the key focus of the show is, and, importantly, what our clients need. The new name is a reflection of the core values of the show, a place for exhibitors and event organisers to source products for their event needs and learn from the very best in the industry."
The exhibition's director, David Lonergan, who took over from John Sanders earlier this year, added: "It is important that we clearly emphasise our USP and gain clarity through a new name."
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