Experts from Iris Experience, Amplify and RPM will be looking at why brands choose to go to music festivals, what the biggest challenges are, the type of strategies they employ, and how they measure the results.
Brands coming under the microscope range from Red Bull and Strongbow to PlayStation and Wall's.
The first session starts at 10.30am and will feature Iris Experience global business development director Cameron Day talking about the agency's work for PlayStation.
Next on at 11.30am is RPM managing director Dom Robertson, who will focus on Strongbow's activity at the Isle of Wight and V festivals.
Finally, at 12.30pm Amplify founding partner Jonathan Emms will look at the work his agency has done for Red Bull and Kit Kat.
To attend these sessions you need to register for the show, which is free.
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