My Event World - Krystina Wood

Krystina Wood is account director at live event and brand experience agency TBA. She talks about her most embarrassing event experience and her love of travel.

Krystina Wood of agency TBA shares her event world
Krystina Wood of agency TBA shares her event world

I got into the event industry because being a Londoner I love the fact the city has a great energy and life about it. There are always so many events going on, so when I left university I thought it would be great to get a job where I could have the opportunity to get involved, travel, work in a team environment and help deliver some of these events.

I have worked here since 2010, and this year marks a particularly special occasion for the agency as we’re turning 30.

I was attracted to this particular role because I really enjoy the client liaison and relationship building element of the role and what’s great is my clients are all very different.

Not many people know that I’m a raving carnivore.

My worst experience at an event was having to go into the men’s toilets to tell a very high-profile speaker that his mic was still on. At the time I was very young and so thought it was mortifyingly embarrassing.

If there’s one thing I’ve learnt it’s always stay calm and collected - even if inside it’s a whole different story.

The best event I’ve been involved in was a charity funded live music event, showcasing the best of a wide selection of teenage talent. It was a bit like the X Factor, with celebrity judges, live audience, but with teenagers performing all their own original music. It was a very rewarding, fun and inspirational event to be involved in.

If I could do it all over again I would learn Mandarin and Spanish, as I love to travel and it would open a world of further opportunities.

The one thing I can’t stand is people hiding behind emails. It’s always better to talk.

Outside of work I spend my time avoiding my Blackberry and taking in lots of fresh air in the big outdoors.

If money were no object I would have a holiday every couple of months, buy lunch for the team, and worry a lot less.

The one thing I can’t do my job without is a sense of humour – at times you just need to be able to laugh and not take things too seriously.

If I could switch places with anyone else in the industry it would be someone like Michael Eavis, Glastonbury creator, as it would just be incredible hosting a festival on that scale, working with so many different talented artists and seeing so many people having a great time listening to the music they love.

If I ruled the event industry I’d throw a lot of free parties in between all my holidays.

If you'd like to be featured in a future My Event World, email associate editor Rachel Bull.

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