Created for the brand’s Unbelievable Channel, Pepsi Max used a series of hidden cameras to capture the reactions of those caught out by the revolting reflections. The fitted modified bathroom mirrors in the toilets of the cinema transformed the reflections of visitors into Halloween characters including crazed grinning clowns, vicious werewolves and flesh-eating zombies.
The Monster Mirror stunt used facial tracking technology and augmented reality software, with the brand working with a number of agencies to execute the activation including advertising agency AMV, creative technologist James Rowley, Thibaut Weise from Faceshift, Jon Hammond of Just Add Music Media and RAD London.
Aman Matharu, digital marketing manager, beverages, at PepsiCo, said: "Since launching the Unbelievable YouTube channel in January, Pepsi Max has regularly created and published shareable content that utilises the latest technology and innovation to showcase unbelievable feats and experiences.
"Last week, Halloween provided the perfect opportunity to deliver an interactive augmented reality experience for Odeon Bayswater customers in a fun, creative and slightly spooky way."
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