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Pepsi Max has partnered with food scientists The Robin Collective to create a gastronomical adventure that explores the senses through a variety of experiences.
Across four rooms, including a soda emporium, consumers will learn how playing with the senses can alter taste experiences.
Key features of the experience include sense sound stations, an edible cherry tree, molecular mocktails and a scented vortex cannon.
The Cherry Rooms are open from 26-29 March between 12pm and 8pm, and between 12pm and 5pm on Sunday.
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