The 20th edition of the awards, with its 'Nod to the Nineties' theme, was a sell out. A crowd of 720 from brands, agencies and industry partners gathered at the Eventim Apollo Hammersmith to celebrate excellence and innovation in brand experiences.
The Nike Strike Night activation, delivered by agency XYZ, brought some of Europe's top strikers together in London for a knock-out competition to crown the best goalscorer. The campaign also picked up the award for Integrated Marketing ±±¾©Èü³µpk10 and a number of High Commendations.
This year's awards ceremony featured 23 category winners on the night and was hosted by Ellie Taylor, with entertainment provided by Candy Mechanics and Young Guns. Caterer Tonic created a bespoke menu for the night.
The ceremony opened with a Special Award for the team behind One Love Manchester - Festival Republic, Live Nation, SB Projects and SJM Concerts - who were recognised by the judges for creating a large-scale event in just nine days.
Event Awards 2017: Winners and high commendations
Grand Prix
Winner: Nike Strike Night by XYZ
Brand Experience Agency - in partnership with Mash Staffing Specialists
Highly commended: Momentum Worldwide
Brand Experience - B2B in partnership with identity
Winner: The Kodak Quarter by Jack Morton Worldwide
Highly commended: NESA Cyber Quest 2017 by Action Impact; Adobe Summit 2017 by Taylor Bennett Partners
Brand Experience - B2C
Winner: Dolce by Ferrero Rocher by TracyLocke UK
Highly commended: The Stolen Goods Shop by M&C Saatchi Experience; Nike Strike Night by XYZ
Global Brand Activation in partnership with JLA
Winner: NY: Skin by Hot Pickle
Highly commended: Bombay Sapphire - The Grand Journey by Wasserman
The Game Changer
Highly commended: Samsung Royal Blood by Iris Worldwide
Activation at a Festival or Public Event
Winner: Samsung Slider by M&C Saatchi Sport and Entertainment
Highly commended: Samsung Hypercube by Iris Worldwide
Disruptive ±±¾©Èü³µpk10
Winner: Sonos - Listen Better by Amplify
Highly commended: #USAtheNorwegianWay by MKTG
Integrated Marketing ±±¾©Èü³µpk10
Winner: Nike Strike Night by XYZ
Highly commended: Walkers 'Crisp Sarnie Club' by Initials
Digital Experience in partnership with Stage Electrics
Winner: Buzzbike Tour de Tech, powered by Braintree by MKTG
Highly commended: Nike Strike Night by XYZ
Creative Event of the Year in partnership with EFX
Winner: Samsung Galaxy S8 Launch - Unbox Your Phone by Wasserman
Highly commended: RE7: The Experience by M&C Saatchi Experience
Outstanding Creative Idea in partnership with Mustard
Winner: The Economist - Discomfort Future by Sense London
Highly commended: GlastonBrow - the UK's First Beauty Drive-thru by The Persuaders
Outdoor Event in partnership with First Image
Winner: Shell - Make the Future Live by Imagination
Highly commended: Hoegaarden The Floating Gardens by Momentum Worldwide
Debut Event
Winner: Evening Standard London Food Month
Highly commended: Dolce by Ferrero Rocher by TracyLocke UK
Exhibition Experience
Winner: The Elf Workshop for Notonthehighstreet.com by The Persuaders
Highly commended: The Kodak Quarter by Jack Morton Worldwide
Production in partnership with Gallow Group
Winner: Broadsword
Highly commended: Hawthorn
Security, Staffing and Logistics
Highly commended: Mash Staffing
Caterer of the Year in partnership with Tonic
Highly commended: Boulevard Events
Event Space in partnership with Media Powerhouse
Highly commended: Olympia London
New Event Space
Winner: Printworks London by Vibration Group
Highly commended: etc.venues County Hall
Event Technology
Highly commended: The Flash Pack
Event Team of the Year in partnership with Kew Workshop
Winner: Hearst Live, Hearst Magazines UK
Highly commended: ITV Events
Venue Team of the Year
Highly commended: Westfield Events Team
Special Award
Winner: One Love Manchester by Festival Republic, Live Nation, SB Projects and SJM Concerts