WINNER
Hearst Live
Last year’s Event Team of the Year Hearst Live has triumphed again after producing "nothing short of remarkable" results in 2016-2017.
As Hearst Magazines’ experiential arm, Hearst Live focuses on translating quality content into immersive, show-stopping events. The team of 19 is split across four sub-teams: Partnerships, 北京赛车pk10 and Marketing, Event Delivery and Production, and Shows and Fairs.
Hearst Live executes more than 100 events a year across all Hearst UK titles, including the Elle Style Awards, Country Living Spring Fair, Good Housekeeping Food Awards and Harper's Bazaar Women of the Year Awards.
The team is capable not just of delivering in-house events and their respective sponsorship campaigns, but also offering this additional service to advertisers alongside print, digital and social purchases.
Impressive launches
Notable achievements in 2016 included launching two big consumer-facing events: Esquire Townhouse and Cosmopolitan Self Made Summit. Esquire Townhouse was a four-day luxury living brand experience to celebrate everything the Esquire brand stands for, bringing together affluent consumers, elite brands and influential stars. The measurable amplification of the event was 13,683,740 impressions across Esquire's social channels. Profitable from year one, the Esquire Townhouse was such a success that it returned in 2017.
Other highlights for 2016 included the launch of 6th@Soho, Hearst Live’s in-house venue, which is available for both internal and external hire, and the development of the Bazaar at Work events and Red Smart Series into a regular monthly event. The latter, which records audiences of more than 100 a month, also involves commercial partnerships with brands such as NatWest and The Outnet.
Highly Commended: ITV Events
ITV Events celebrated its busiest and most successful year yet in 2016. The team expanded from 14 to 25 at its peak, with 40 new events year-on-year. With a budget of £4.5m and a renewed focus on ROI, the team clearly demonstrated its strength with tangible results.
Highlights include delivering I Am Team GB, the biggest sports-participation event in the UK to date; creating an innovative new home for ITV Studios at Mipcom; making the front pages of national press with the Victoria launch; and the first client showcase in South Africa.
Finalists
- Bearded Kitten
- Guardian Live
- M&C Saatchi Experience
- Meet & Potato
- News UK
- Undercurrent
