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Presented by comedian Ellie Taylor, winners on the night included Nike, which scooped the coveted Grand Prix for its Nike Strike Night activation, delivered by agency XYZ, as well as Samsung, The Economist, ITV, Kodak and Sonos.
Amplify was named Brand Experience Agency of the Year, while a Special Award was handed out at the beginning of the ceremony to the team behind One Love Manchester – Festival Republic, Live Nation, SB Projects and SJM Concerts – who were recognised by the judges for creating a large-scale event in just nine days.
A bespoke menu, including a Fab-inspired lolly for dessert was created by Tonic, while entertainment was provided by Candy Mechanics and Young Guns.