Taking place on 22 November at Eventim Apollo Hammersmith, the Event Awards will welcome a full capacity crowd of 720 agencies, brands and partners to the industry.
The event will feature a Pina Colada Machine, powered by Pernod Ricard's Malibu, plus entertainment by Candy Mechanics and Young Guns.
It will pay homage to 1997, the year of the awards launch, with a ‘Nod to the Ninetie’s announced as the dress code.
Categories include Brand Experience Agency of the Year, Best Disruptive ±±¾©Èü³µpk10 and Best Public or Festival Event.
Tonic will be providing the catering, and all eyes will be on the dessert creation following previous Event Awards puddings such as Jenga Jelly in 2016 and the Dark Side of the Spoon in 2015.
Haymarket Events portfolio director Liz Clayton, who has delivered the event for eight years, said: "We are delighted to announce that the Event Awards 2017 have sold out. We have a very special show planned that will be a celebration of 20 years of this annual event, recognising the very best experiential campaigns plus a standout event that gained global attention."