Guests at the Eventim Apollo witnessed JWT win the top prize for its work on the Shell Morro da Mineira activation, which saw the brand combine innovative energy solutions with the world’s passion for football.
The campaign also picked up the awards for Best Outdoor Event, Best Global Brand Activation and Outstanding Creative Idea.
This year’s revamped awards saw 24 category winners on the night (see below for a full list of the winners and finalists), with more than 700 in attendance to celebrate their wins.
The awards were hosted by television presenter and Welsh pin-up Steve Jones, while entertainment came from , and DJ DL took to the decks for the after party.
Zafferano created a bespoke menu for the night which featured a Dark Side of the Spoon dessert in keeping with the rock ‘n’roll theme, while sweet treats were provided by Lick Me I’m Delicious.
Event Awards 2015: Winners and finalists
Grand Prix
Winner: J. Walter Thompson – Shell Morro da Mineira
Brand Experience Agency of the Year – sponsored by Mash Staffing Specialists
Winner: psLIVE
Highly commended: Circle Agency
Finalists:
Brandfuel
George P Johnson
Momentum Worldwide
TRO
Wasserman Experience
Best Brand Experience: B2C – sponsored by Media Powerhouse
Winner: Lucozade Sport – Bringing the World Cup Home to England! - TRO
Highly commended: Pretty Green: John Lewis Oxford Street 150-Year Roof Garden
Finalists:
Fever PR: Back to 1994 with the PS4
The Field: Xbox One Tour 2014
Jack Morton Worldwide: Desperados #PartyInstinct
Wasserman Experience: Vodafone 1984G Street
Best Brand Experience: B2B – sponsored by JLA
Winner: The Hendrick’s Perilous Botanical Quest - Steely Fox & Hendrick’s Gin
Highly commended: Berwin Leighton Paisner: Choc-ices, Nasty Legal Disputes and 100% Client Satisfaction
Finalists:
Brandfuel: Ok Google
Mansfields Design: Ford Focus RS Reveal
MCM Creative Group: John Lewis 150 For All
Santander with Slice: Santander Breakthrough Moments Box
Best Global Brand Activation
Winner: Shell Morro da Mineira – J.Walter Thompson
Highly commended: The Hendrick’s Perilous Botanical Quest - Steely Fox & Hendrick’s Gin
Finalists:
Innovision: GREAT Festival of Creativity
Jack Morton Worldwide: Nike #RiskEverything
Jack Morton Worldwide: Unicef at The 2014 Glasgow Commonwealth Games
Wasserman Experience: Quatar Fanzone
Wasserman Experience: Verizon Power House
The Game Changer
Winner: Johnnie Walker Symphony In Blue – Done + Dusted
Highly commended: Pavegen LIVE: Shell – People Powered Football Pitch. J. Walter Thompson: Shell Morro da Mineira
Finalists:
Cake: #flightdecks
Iris Worldwide: #NEOrunway 2014 – The World’s First Tweet-Powered Fashion Show
TRO: Lucozade Sport – Bringing the World Cup Home to England!
Best Activation at a Festival or Public Event
Winner: Desperados Detonate – Space
Highly commended: Extraordinary Events: The Opening of Downtown Summerlin
Finalists:
Itch: Virgin Media V Festival
Momentum Worldwide: American Express at London Fashion Week, Spring/Summer 2015
Vision Nine: Relentless Stage – Leeds Festival
Best Integrated Marketing ±±¾©Èü³µpk10
Winner: Jack Rocks Your Town – Spendid Communications
Highly commended: Itch: Virgin Media Commonwealth Games 2014
Finalists:
Circle Agency: Relish, Zipping Through Traffic
MOI Global: Modern Business Summit, Presented by Oracle
PayPal: BattleHack
psLIVE: Center Parcs Waterloo Village
TRO: Lucozade Sport – Bringing the World Cup Home to England!
Best Disruptive ±±¾©Èü³µpk10 – sponsored by First Image
Winner: #GETPUMPED Reebok and Kendrick Lamar Pump Up LA – M&C Saatchi Sport & Entertainment
Highly commended: psLIVE: Woman in Black 2, #SheNeverLeft
Finalists:
Wonder: Android ‘Be together, not the same’ tour
Fever PR: Back to 1994 with the PS4
New Substance: Falling Stars Secret Garden Party
psLIVE: Toothless Conquers Tower Bridge
Taylor Herring: Launching Drama on UKTV Play with ‘Chocobatch’
Best Digital Experience
Winner: #NEOrunway 2014: The world’s first tweet-powered fashion show – Iris Worldwide
Highly commended: Fuse Sport + Entertainment: Chloe Love Story – Locking your love on a virtual Pont Des Arts in London
Finalists:
Circle Agency (with UM London): H&M Box of Wang
Imagination: Inside Rolls-Royce
Intellitix: RFID technology at the 2014 Ryder Cup
Wasserman Experience: Vodafone 1984G Street
Wasserman Experience: Sky’s Flagship Experiential Space at Westfield London
Creative Event of the Year – Sponsored by EFX
Winner:
John Lewis 150 For All – MCM Creative Group
Highly commended:
Cake: #flightdecks
Jack Morton Worldwide: Google Closer
Finalists:
TRO: Lucozade Sport – Bringing the World Cup Home to England!
Wasserman Experience: Vodafone 1984G Street
Outstanding Creative Idea
Winner: Shell Morro da Mineira – J.Walter Thompson
Highly commended: Fuse Sport + Entertainment: Chloe Love Story
Finalist:
The Bank: Grolsch – Celebrating 400 Years of Creativity
Circle Agency (with UM London): H&M Box of Wang
Initials Marketing: Tour De Farce
Wasserman Experience: Vodafone 1984G Street
Westfield: Music Cube
Best Outdoor Event
Winner: Shell Morro da Mineira – J.Walter Thompson
Highly commended: Culture Liverpool: Memories of August 1914
Finalists:
JWT Live: Mr Kipling Edible Cake Poster
Pretty Green: John Lewis Christmas on the Rooftop – Monty’s Winter Garden
TRO: Lucozade Sport –Bringing the World Cup Home to England!
Best Debut Event
Winner: Westfield – Music Cube
Highly commended: Hearst Magazines UK: Cosmopolitan #FashFest
Finalists:
BrandFuel: Google Create
Circle Agency: PlayStation School’s Cup
Planet PR: European Rover Challenge
Momentum Worldwide: Microsoft Future Decoded
Westfield: Tongue Twister
Best Exhibition Experience
Winner: PlayStation Festival of Play at EGX 2014 – Circle Agency
Highly commended: Momentum Worldwide: Microsoft Future Decoded
Finalists:
Fuse Sport + Entertainment: Starbucks at London Coffee Festival
George P Johnson: GSMA – Innovation City
2LK Design: Mobile World Congress
Best Production Partner – sponsored by Gallow Group
Winner: GL Events UK
Highly commended: Fisher Productions
Finalists:
DB Systems
Hawthorn
Icebox
The Ultimate Eventspiration
Winner: The Edible Mist Orbs – Lick Me I’m Delicious
Highly commended: Young Guns
Finalists:
PSD Ice Art
Kruger Cowne: Rising Star #Sendmetospace programme at One Young World
Best Event Space – Sponsored by Event Hire
Winner: Scottish Exhibition and Conference Centre (SECC) Campus
Highly commended: The Brewery
Finalists:
8 Northumberland Avenue
Curve Theatre
Excel London
Olympia London
QEII Centre
Best New Event Space – Sponsored by Stage Electrics
Winner: Copper Box Arena
Highly commended: ArcelorMittal Orbit and The Podium
The Vaults
Finalists:
155 Bishopsgate
Banking Hall
Queen Elizabeth Olympic Park.
Caterer of the Year – sponsored by At Your Service
Winner: Event Oracle
Highly commended: Eden Caterers
Finalist: Kerb
Security, Staffing and Crewing Team of the Year
Winner: Mash Staffing
Highly commended: Alpha Crew
Finalists:
G4S Secure Solutions (UK&I)
Gallowglass
Kru Live
Showforce
Best Event Technology
Winner: DB Pixelhouse – DB Systems
Highly commended: 8 Northumberland Avenue and Eventopedia
Finalists:
Ticketea
ADI.tv
The Flash Pack
Event Team of the Year
Winner: ITV
Highly commended: psLIVE
Finalists:
Fuse Sport + Entertainment
Momentum Worldwide
Seen Presents
Vision Nine
Venue Team of the Year
Winner: Scottish Exhibition and Conference Centre (SECC) Campus
Highly commended: 8 Northumberland Avenue
Finalists:
London Legacy Development Corporation (Queen Elizabeth Olympic Park)
Ricoh Arena
The Brewery
Troxy
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