More than 700 guests at the Eventim Apollo witnessed McCann London, m:united//McCann, Momentum Worldwide London and MRM Meteorite & Craft win the top prize for the to launch a Tomb Raider game. The campaign also picked up awards for Outstanding Creative Idea, The Game Changer and Integrated Marketing ±±¾©Èü³µpk10.
This year’s awards saw 24 category winners on the night (see below for a full list of the winners and finalists) and were hosted by , known for appearances on British panel shows including Mock the Week and Never Mind the Buzzcocks.
Entertainment, produced in partnership with events entertainment provider as the headline act.
Caterer Zafferano created a bespoke menu for the night, which included a neon pudding to fit the event's colour pop dress code.
Event Awards 2016: Winners and finalists
Grand Prix
Winner: Microsoft Xbox Survival Billboard by McCann London, m:united//McCann, Momentum Worldwide London, MRM Meteorite & Craft
Brand Experience Agency - in partnership with Mash Staffing Specialists
Winner: Hot Pickle
Highly commended: Slice
Finalists: iris; MKTG; Momentum Worldwide; N2O
Best Brand Experience - B2C
Winner: Unilever - Magnum Pleasure Store by Hot Pickle
Highly commended: Pretty Green: LEGO Imagination Factory
Finalists: AMV Live of AMV BBDO: Night of the Wolf - Eristoff relaunch; Closer: Volvic Tough Mudder; HeyHuman: Golden Oreo; Haygarth: Clarins Urban Oasis; N2O: Lynx Black Space
Best Brand Experience - B2B
Winner: Microsoft Future Decoded 2015 by Momentum Worldwide
Highly commended: XYZ: Nike Zoom London Media Launch
Finalists: Focus: Jim Beam Double Oak; Matthew Clark Wholesale: Discover Love Inspire; Pulse Group: Emirates – Infinite Possibilities; Wonder London: Google for Education Lighthouse Schools Tour
Global Brand Activation - in partnership with JLA
Winner: The Coca-Cola Pavilion@MilanExpo2015 by MKTG
Highly Commended: iris: adidas #bethedifference
Finalists: In 2 Events: Google DeepMind Challenge Match; Rapport Events: ONE ASTELLAS Live; TRO Nissan sponsorship activation at the champion's festival in Berlin
Best Disruptive ±±¾©Èü³µpk10
Winner: Golden Oreo by HeyHuman
Highly Commended: whynot! thinkpeople: Anchor Cheddar: Save The Cheese Sandwich ±±¾©Èü³µpk10
Finalists: MKTG: Nakd – Find Your Fave; Premier: Jurassic World – Unleashing Dinosaurs; Produce UK: "You've got to pick a pocket or two" taking on the #artfultaxdodgers for 38 Degrees
Best Activation at a Festival or Public Event
Winner: The Jägerhaus by FRUKT
Highly Commended: whynot! thinkpeople: Strongbow Tree
Finalists: Initials Marketing: Jeep Tough Mudder Sponsorship; Sense Marketing: Guitar Hero Live; Vision Nine Entertainment Group: Three Mobile - Presenting Partner of Snowbombing Festival; XYZ: Celebrity Cruises at Taste of London.
Intergrated Marketing ±±¾©Èü³µpk10
Winner: Microsoft Xbox Survival Billboard by McCann London, m:united//McCann, Momentum Worldwide London, MRM Meteorite & Craft
Highly Commended: MKTG: Cadbury – Choc Ness: #eggseverywhere
Finalists: AMV Live of AMV BBDO: Night of the Wolf - Eristoff relaunch; iris: Team Speedo Launch Event; N20: Lynx Black Space; Slice: Santander Summer of Cycling
The Game Changer
Winner: Microsoft Xbox Survival Billboard by McCann London, m:united//McCann, Momentum Worldwide London, MRM Meteorite & Craft
Finalists: Save the Children & pd3: Forced to Flee, Save the Children
Highly Commended: London: A Living River; Protein: Electrik Nights; TBI Media: Virgin Radio relaunch; Weli Creative: Magical Lantern Festival 2016 London
Digital Experience - in partnership with SLX
Winner: Jeep UK – Jeep Battle of the Renegades by Initials Marketing
Highly Commended: Bright Partnerships: Canon Rugby World Cup 2015
Finalists: CreateLondon: Topshop Playland; Haygarth: Clarins Urban Oasis; Maynineteen: Vlogger Christmas
Creative Event of the Year - in partnership with EFX Awards
Winner: The Comfort Intense Garment Garden by ID Experiential
Highly Commended: Weli Creative: Magical Lantern Festival 2016 London
Finalists: drp: EE Conference; Edelman: Edelman Summer Party – Expect the Unexpected in partnership with Bearded Kitten; Live Union: Mace - Festival of Frontiers (in partnership with Chris Fitchew); pd3: Playstation 20th Anniversary; Taylor Bennett Partners: Adobe Summit 2016
Outstanding Creative Idea - in partnership with Mustard Jobs
Winner: Microsoft Xbox Survival Billboard by McCann London, m:united//McCann, Momentum Worldwide London, MRM Meteorite & Craft
Highly Commended: Save the Children & pd3: Forced to Flee, Save the Children
Finalists: drp: EE EP17 - The EE City; Initials Marketing: Jeep UK Battle of the Renegades; Initials Marketing: New Fiat 500 icon remastered; J. Walter Thompson London: A Living River
Best Outdoor Event - in partnership with First Image
Winner: Artichoke Trust's Lumiere London 2016
Highly Commended: Android@Mobile World Congress by BrandFuel
Finalists: Jack Morton Worldwide: Honda at Goodwood Festival of Speed; Mellors Group Events: Beach East; N2O: B&J Big Ice Screening; Walk the Plank: Ar Waith Ar Daith, a journey of myth and magic; Weli Creative: Magical Lantern Festival 2016
Exhibition Experience
Winner: Emirates: Infinite Possibilities by Pulse Group
Highly Commended: Momentum Worldwide" Microsoft – Future Decoded 2015
Finalists: Comedy Central UK: Comedy Central UK's FriendsFest; Ice: O2 Retail Takeover; Wonder London: Google for Education, BETT Show 2016; WorldSkills UK: The Skills Show
Debut Event
Winner: Lumiere London 2016 by Artichoke Trust
Highly Commended: Shortlist Media: Stylist Live 2015
Finalists: FRUKT: Energizer – Dress Your Head Up 2015; Telegraph Bespoke: The Telegraph Gin Experience; Weli Creative: Magical Lantern Festival 2016 London; Westfield: Beauty Unbound
Production - in partnership with Gallowglass
Winner: On Event Production
Highly Commended: Maestra Group
Finalists: The Broadsword Production Group; Hawthorn; The Icebox
Security, Staffing, Crewing
Winner: Kru Live
Highly Commended: Mash Staffing
Finalists: Kreate; LIVE Experiences; Showforce
The Ultimate Eventspiration
Winner: Social Powered Vending by CreateLondon
Finalists: Into Film: Into Film Awards 2016; Lick Me I'm Delicious: the instant logopop machine; YPlan
Event Technology
Winner: Social Powered Vending by CreateLondon
Highly Commended: Quantum Special Effects
Finalists: Hubb; TBA
Event Space - in partnership with Anna Valley
Winner: The Atrium, Westfield
Highly Commended: The O2
Finalists: Copper Box Arena; The Crystal; ExCeL London
New Event Space
Winner: Carousel
Highly Commended: IET London: Savoy Place
Finalists: Hilton London Bankside; Landing Forty Two
Venue Team of the Year
Winner: Westfield
Highly Commended: Alexandra Palace
Finalists: The O2; The Roundhouse; RSA House; Scottish Exhibition and Conference Centre
Caterer of the Year - in partnership with At Your Service
Winner: Tonic (formerly Harbour & Jones Events
Highly Commended: Boulevard Events
Finalists: Eden Caterers; Richmond Creative Events
Event Team of the Year - in partnership with Kew Workshop
Winner: Hearst Magazine Company
Highly Commended: L'Oréal UK
Finalists: Barclays; Corporate Rewards; ITA Venues
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