Walker Media won the business from the incumbent Starcom. The agency also handles media for The Independent. The circulation of the Standard in February was 277,552 according to the latest Audit Bureau of Circulations figures. It has suffered a 3.69% year on year fall in readership and a 0.63% dip from January. The newspaper was bought by Russian oligarch Alexander Lebedev early this year. It is reviewing its marketing strategy in an attempt to better compete with the London freesheets, thelondonpaper and London Lite
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