The message behind the campaign is that nothing has changed about the newspaper and aims to remind readers of what it is doing right in contrast to the The Standard's much talked about campaign, which apologized to readers for losing its way.
The ads that will launch on Monday across 70 digital XTP sites on the London Underground and in key Network Rail stations.
There are three ads in the series each carrying different headlines including, ‘Nada', ‘Zilch', and ‘Diddly Squat'. The strap line reads, ‘still listening, still independent, still celebrating London, still purple. Oh yes, and we're still free!'
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