Gardiner will be tasked with strengthening long-term relationships with existing clients and creating new business opportunities. She will also be organising a series of customer-focused roadshows to demonstrate EuroDirect's products.
She has racked up more than 16 years experience in the data and direct marketing industry, and joins EuroDirect from DLG, where she was agency sales director. Prior to this she held positions at The Preference Service, Consodata and The Leaflet Company.
Gardiner will report to sales director Neal Rimay-Muranyi in her new role. Rimay-Muranyi said: "It is great to have Julie join us at EuroDirect. She will be a true asset to the company and instrumental in developing stronger relationships between agencies, brokers and ourselves."
Gardiner said: "I'm looking forward to working with their highly professional team and helping bring their already successful offering to new markets."