Starting with the Edinburgh International Science Festival, which opened on Saturday (3 April), the project will assess all 12 events including the Edinburgh Festival Fringe, Military Tattoo and Hogmanay based on their individual economic gain, media profile, social and cultural benefits and environmental outcomes.
The work has been commissioned by national events agency EventScotland, City of Edinburgh Council, Scottish Arts Council, Festivals Edinburgh, Scottish Enterprise and the Scottish Government.
"Measurement in the events industry is tremendously challenging and yet it is absolutely vital to the ongoing success of events in Scotland. The Edinburgh Festivals are, collectively, one of our biggest assets, attracting massive audiences year on year. In 2010, we will start to gain a clearer understanding of just how great an asset the Festivals are to Scotland which will, in turn, help us determine the best ways to ensure they flourish for many years to come," said EventScotland chief operating officer Paul Bush OBE.
The project will also produce an assessment framework that will allow the festivals to continue to evaluate their impact after it is complete.
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