Most read: Jony Ive moves into Apple chief design officer role
has been promoted to the role of chief design officer.
The news was revealed by Stephen Fry in an .
Ive will hand his day-to-day responsibilities for industrial and software design over to two colleagues – Richard Howarth, who will become vice-president of industrial design, and Alan Dye, who has been appointed vice-president of user interface design. They start their new roles on 1 July.
Marketing has marked the move with . His love of Blue Peter craft projects shines through.
On alert: 21st Century Fox review to include £150m European media
, 21st Century Fox announced it would be including its £150 million European media planning and buying duties as part of a complete overhaul of its global media strategy.
The pressure is on Vizeum. The company has handled the film and home entertainment giant's UK media buying business (worth £35 million), since 2007. It's the agency's second largest client in the UK after Camelot.
It also handles 21st Century Fox’s media business in other major European markets and parts of Asia-Pacific, estimated to be worth at least £200 million in combined media spend.
Missing link: Experian's 2015 Global Marketer Report
Linkage has topped the list of barriers to cross-channel success for marketers, according to .
The company has summed up the , but to give you a snapshot – a third (32%) of more than 1,000 marketers questioned said effective linkage was their main barrier to creating a truly cross-channel marketing strategy.
A single customer view was also high up on the list, with 89% of marketers explaining they have trouble achieving it. The biggest challenge for achieving it was poor data quality, as cited by 43% of marketers.
Techy tipple: Mumm Champagne connected bottle
Mumm Champagne is looking to reinvent the celebration experience with its latest bit of bottle wizardry.
gives us a sneak peek into how the technology works, building up to the "connected" bottle with a flashback of cork-popping moments throughout the years.
The two-minute video pinpoints an RFID chip and sensor that activates digital technology to put the spotlight on the consumer. The ad brings together the perfect mix of nostalgia and contemporary to reach out to modern-day, tech-savvy consumers with a taste for bubbles.
Read more on the.
Viral: The Man and The Dog
as part of a new campaign for The Argentina Foundation for Liver Transplants (Fundación Argentina de Trasplante Hepático), to encourage the general public to donate their organs.
The video, which has already racked up almost three million views on YouTube, is a heart-warming tale of a loyal dog standing by his owner who falls ill and is rushed to hospital.
We don't want to ruin the ending for you but the agency has, of course, managed to create another heartfelt tale in a similar fashion to its work with .
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