The Whatever Happens Club and Whatever Happens Premier Club, to be unveiled 27 August, will replace all the group's existing warranty schemes.
A spokeswoman for DSGi said the new scheme will allow customers to choose rewards or benefits to suit their lifestyle, rather than simply being a warranty-cover plan.
She added that the cost of joining the scheme depends on the type of product, its price and how long the warranty cover is to last.
Warranties have had a chequered reputation in recent years. According to the Office of Fair Trading, the extended-warranty market in the UK was worth an estimated £1bn in 2006. The watchdog investigated the market for the supply of extended warranties on domestic electrical goods in 2002, and referred its findings to the Competition Commission. It later released a report warning consumers to think before taking out this kind of cover.
The launch of the new-look DSGi scheme coincides with the expansion of the group's TechGuys service, which will now provide post-purchase support across all categories.
Originally launched as a computer-centred service for the PC World brand, TechGuys will become part of the Whatever Happens schemes.
Warranty schemes
- 2001 Extended warranty market on brown and white goods is worth about £800m, according to the Office of Fair Trading (OFT)
- 2002 OFT advises shoppers to think before taking out extended warranties
- 2005 Currys relaunches Cover-Plan as Whatever Happens
- 2006 TechGuys launches as computer-centred brand in PC World
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