The ad, made by Premier Communications, features shots of cars racing dangerously around a city to advertise the action racing video game.
The cinema campaign, planned and bought by Aegis agency Carat, ran against a number of films, including the new releases 'Back-up Plan', 'Four Lions', 'Furry Vengeance', ‘Nightmare on Elm Street' and ‘Hot Tub Time Machine'.
The most watched film of the weekend was 'Iron Man 2', which delivered an estimated 656,077 impacts. The big budget sequel stars Robert Downey Jr and Scarlett Johansson and has delivered an estimated 3.1 million viewings since its release.
The second watched film of the weekend was 'Furry Vengeance', a comedy about an estate agent in Oregon, which delivered an estimated 444,513 viewings in its first weekend.
Another new release, the remake of the 1984 horror classic 'Nightmare on Elm Street', was the third most watched film of the weekend with an estimated 274,048 impacts.
Video
Disney game campaign delivers 1.85 million cinema impacts
New film releases such as the terrorist comedy 'Four Lions' and 'Nightmare on Elm Street' helped a cinema campaign for Disney video game Split/Second: Velocity deliver an estimated 1.85million impacts last weekend, according to Digital Cinema Media.