The Grolsch ad, which was created by The Leith Agency, shows the distinctive Grolsch bottle twirling around to the Jazz classic tune ‘It Don't Mean a Thing (If It Ain't Got That Swing)'.
The ad, in activity booked through Publicis media agency ZenithOptimedia, ran against ‘Dear John', ‘The Ghost', ‘Cemetery Junction', ‘Repo Men', ‘Shutter Island', ‘Clash of the Titans', ‘The Infidel', ‘I am Love' and ‘It's A Wonderful Afterlife'.
‘Dear John', a film about a Special Forces sergeant who falls in love with a university student, was the most watched film of the weekend with an estimated 407,204 impacts.
The second most watched film last weekend was the 3D blockbuster ‘Clash of The Titans' from Warner Bros which had an estimated 266,160 impacts.
The children's film ‘How to Train Your Dragon' from Paramount and DreamWorks delivered an estimated 256,504 impacts and was the third most watched film of the weekend.
| Weekend box office figures (17&18 April) | |||||||||||||||||||||||||||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Film | Weekend box office (£) | Weekend impacts | Total box office so far (£) | Impacts so far | |||||||||||||||||||||||||||||||||||||||||||||
| Dear John (Paramount) | 199,5301 | 407,204 | 1,995,301 | 407,204 | |||||||||||||||||||||||||||||||||||||||||||||
| Clash of the Titans (Warner) | 1,557,034 | 266,160 | 16,273,543 | 2,781,802 | |||||||||||||||||||||||||||||||||||||||||||||
| How to train your dragon (Paramount) | 1,282,519 | 256,504 | 13,089,419 | 2,617,884 | |||||||||||||||||||||||||||||||||||||||||||||
| Kick-Ass (Universal) | 910,453 | 185,807 | 9,040,664 | 1,845,033 | |||||||||||||||||||||||||||||||||||||||||||||
| Nanny McPhee 2 (Universal) | 866,940 | 216,735 | 14,566,583 | 3,641,646 | |||||||||||||||||||||||||||||||||||||||||||||
| The Ghost (Optimum) | 853,679 | 174,220 | 853,679 | 174,220 | |||||||||||||||||||||||||||||||||||||||||||||
| Cemetery Junction (Sony) | 641,218 | 130,861 | 641,218 | 130,861 | |||||||||||||||||||||||||||||||||||||||||||||
| Alice in Wonderland (Disney) | 498,948 | 85,290 | 41,423,309 | 7,080,908 | |||||||||||||||||||||||||||||||||||||||||||||
| The Blind Side (Warner) | 299,079 | 61,037 | 5,630,136 | 1,149,007 | |||||||||||||||||||||||||||||||||||||||||||||
| Remember me (E1 Films) | 225,397 | 45,999 | 3,363,390 | 686,406 | |||||||||||||||||||||||||||||||||||||||||||||
| Repo men (Universal) | 182,798 | 37,306 | 182,798 | 37,306 | |||||||||||||||||||||||||||||||||||||||||||||
| Shutter Island (Paramount) | 179,237 | 36,579 | 10,431,136 | 2,128,803 | |||||||||||||||||||||||||||||||||||||||||||||
| The Infidel (Revolver) | 120,251 | 24,541 | 320,205 | 65,348 | |||||||||||||||||||||||||||||||||||||||||||||
| I am love (Metrodome) | 113,343 | 23,131 | 404,055 | 82,460 | |||||||||||||||||||||||||||||||||||||||||||||
| The spy next door (Paramount) | 105,713 | 26,428 | 2,584,033 | 646,008 | |||||||||||||||||||||||||||||||||||||||||||||
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