1. Survival essential
Making a shelter, finding food and attempting to escape are going to be high on your agenda -- so which brand will you find most useful in your attempt to tame the great outdoors?
REI -- great for tents, sleeping bags, stove and pots and pans.
2. Last taste of civilisation
The island has a plentiful supply of nuts and fruit, not to mention a healthy population of fish, so you will have plenty to eat. But which one food brand are you really going to miss from your old life?
A box of Waitrose goodies on the beach would feel like I've died and gone to heaven.
3. Best reminder of home
Successful survivalists always claim that it is mental attitude which sees them through. Belief that you will get back home is going to be vital -- so which brand will sum up home best?
Pampers size five pull ups -- they've been around in our house for the last eight years and three children.
4. Most welcome online brand
Eventually you manage to rig up your own connection to the internet using bits and pieces found on the beach but you have only one chance to log on to a website before it goes down -- which online brand will you choose?
Point me at Google and off we go!
5. Ultimate luxury
Self indulgence is hard to come by on a desert island, so what brand would you be most excited to find washed up on the beach?
Clinique for Men to act against the salt and wind.
6. Transferable skills
You already work in the jungle of marketing so there are probably skills which you have acquired through your job which will come in handy -- or you may have other hidden talents. Which of your personal skills will help you to get to grips with life on a desert island?
Probably not developing a brand proposition but identifying what's important and getting it done will see me through.
Adrian Whitefoord, founding partner of Pemberton & Whitefoord, comments:
"Since the brand which sums up Dominic's home life best is Pampers, I dare say he will be little troubled by howling monkeys and squawking parrots, in fact this may well represent peace and quiet relatively speaking. Dominic is clearly very practically minded, REI produces fabulous tents and equipment, but let鈥檚 not underestimate the simple pleasure of fashioning a dwelling from palm leaves, twigs animal hides and coconut husks -- on second thoughts..."
Q&A supplied by design consultancy Pemberton & Whitefoord.
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