1. Survival essential
Making a shelter, finding food and attempting to escape are going to be high on your agenda -- so which brand will you find most useful in your attempt to tame the great outdoors?
It's probably cheating, but I have to pick B&Q -- a great range of products, good prices, and the people know what they are talking about. The staff often used to work in the trade, so are a fantastic resource for ideas and solutions, as well as product advice. Give me a desert island and a fully stocked B&Q and I'll never want to leave!
2. Last taste of civilisation
The island has a plentiful supply of nuts and fruit, not to mention a healthy population of fish, so you will have plenty to eat. But which one food brand are you really going to miss from your old life?
It has to be Tesco Finest, and I'm not just saying that because I work here. Restaurant quality food at Tesco prices, you can't do better. If I had to choose just one product from the range, the fillet steak would be the one -- you won't find a better cut of meat anywhere in the UK.
3. Best reminder of home
Successful survivalists always claim that it is mental attitude which sees them through. Belief that you will get back home is going to be vital -- so which brand will sum up home best?
It's a tough choice between The Daily Telegraph and BBC Radio Five, but on the basis that the BBC gets a mention next I'm going for the Telegraph. Intelligent, witty, incisive writing is as British as it gets.
4. Most welcome online brand
Eventually you manage to rig up your own connection to the internet using bits and pieces found on the beach but you have only one chance to log on to a website before it goes down -- which online brand will you choose?
The BBC wins here -- easy to use and navigate, massive content, and any site with 'Bob the Builder' and 'The Archers' on has to be a winner. Having got the right of centre view from The Telegraph, the BBC would balance things out nicely.
5. Ultimate luxury
Self indulgence is hard to come by on a desert island, so what brand would you be most excited to find washed up on the beach?
A case of Hermitage by Paul Jaboulet-Aine would keep the fillet steak company, any chance of the 1990 vintage floating past? The Jaboulet-Aine family have been making the Rhone's best wines for a long time, and any wine with their name attached is a sure bet. If you exclude the French regions which can be considered brands in their own right, Rothschild and Jaboulet-Aine are the closest the French have got to developing brands. Regardless of the region, variety or year you can rely on the wine in the way that you can with the Australian brands -- and it's so much more subtle as well.
6. Transferable skills
You already work in the jungle of marketing so there are probably skills which you have acquired through your job which will come in handy -- or you may have other hidden talents. Which of your personal skills will help you to get to grips with life on a desert island?
The ability to think outside of the box -- while it's got me into trouble a few times it's produced some results I'm really proud of over the years! The biggest challenge of life on the island would have to be not going mad, so a creative approach to filling the time and entertaining myself would help the time fly.
Adrian Whitefoord, founding partner of Pemberton & Whitefoord, comments:
"I can empathise with pretty much everything Jeremy wants on his island apart from having a B&Q there.
"For me the best bit about being on the island would be leading the simple life. With a B&Q around I would agonise as to whether I should paint my tree house in Cornflower Blue silk or Sea Breeze matt emulsion. I would soon be wasting my precious cache of mangos bartering for solid brass door furniture or curtain poles."
Q&A supplied by design consultancy Pemberton & Whitefoord.
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