In expectation of a surge of traffic due to its annual New Season Spectacular sale, Debenhams said it will look "at new ways to continue offering top-notch customer service" - namely, giving staff a smartphone to help customers on Twitter while making their rounds through the shop.
The company said: "For one day only, six members of Debenhams staff in the Oxford Street store will become Twitter Assistants - answering and responding to customer requests via the social network.
"There will be one assistant on each floor of the building, answering queries from anyone using the service on their mobile whilst browsing in-store or those sitting at work itching to join the fun."
Curious customers need to send a message to , and include the hashtag #debtwtasst within the message, to have their questions answered.
The retailer said: "As it's an experiment, we're not sure what questions will be asked or how people will engage with our Twitter Assistants but we're really looking forward to finding out."
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