Travelodge offers cheap sleeps through discount tweets

Social Media

Andrew McCormick

September 16, 2009

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Travelodge offers cheap sleeps through discount tweets

LONDON - Travelodge has become one of the first high-profile UK brands to offer discounts exclusive to its Twitter followers.

Travelodge puts more effort into its digital marketing than its pyjama design

The budget hotel brand is set to launch its new offer today, offering a £10 discount unique to people following .

Tweets announcing new offers, opening times and job opportunities will also form part of Travelodge's Twitter stream, which it hopes will build up a strong online following.

Charlie Herbert, Travelodge's e-commerce director, said: "Over 85 per cent of Travelodge reservations are conducted via the web and with such a strong online following, it makes sense to interact with our customers via Twitter."

It's part of a new investment in digital that saw Herbert, a digital marketer, take over the most senior marketing role at Travelodge.

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