The ad is the first major brand work by JWT, which was appointed in April of this year. has spent around £2m on the activity, which it hopes will entice lapsed and potential new customers to shop with the retailer in the run-up to Christmas.
Focusing on design the ad uses the strap line ‘Design In Every Department' and supports store re-fits which began at the beginning of September. The ad will first air during the commercial break of Monday evenings Coronation Street on ITV.
The TV campaign will be supported by digital activity, with press, radio and direct marketing rolling out soon after.
Ali Jones, marketing director at Debenhams said: ‘The ad captures our manifesto of focusing on design across the store.'
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