LONDON - Debenhams has handed its £15m UK ad account to JWT, following a final two-way pitch against Bartle Bogle Hegarty.
Last week the retailer dropped M&C Saatchi from the pitch process and in February Karmarama and Publicis were removed from the running.
The account went up for pitch in January following Mile Calcraft Briginshaw Duffy's decision to resign the account in order to pitch for the £20m John Lewis business, which was eventually handed to Adam & Eve.
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Advertising Intelligence Market Reports.
Find out moreGet unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.
Upgrade accessGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
.jpg)
.jpg)