LONDON - Cunard Line, the cruise line brand, has appointed marketing agency Millennium to handle a data profiling and customer analysis project as part of a campaign to target mature consumers.
Millennium, part of the Direct Marketing Group, offers a database of 17m older consumers which the travel brand is keen to access.
Carnival Group, which owns Cunard Line, P&O Cruises and Princess Cruises, recently awarded its £12m media planning and buying account to Vizeum, following a three-way pitch against Rocket and Mindshare.
The company announced in October that it will be winding down its UK cruise line brand Ocean Village by 2010.
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