After winning the online marketing activity for P&V Holidays and Riu Hotels and Resorts, Harvest Digital is managing the media and creative for the Winter cruise campaign.
The campaign aims to encourage people to click through oceanvillageholidays.co.uk to buy cruises as well as sign-up for special offers and request brochures. Online bookings receive an extra 5% discount.
Harvest has designed creative which supports Ocean Village's more informal cruising message in a range of different formats. One execution supports the TV campaign and a second highlights the key points of difference of an Ocean Village cruise. Both creative routes promote the £599 price and end with animated ship imagery and a ‘Click to cruise' button.
The campaign will run across travel sites including TravelSupermarket.com, Tripadvisor, and Teletext Holidays. The agency is also integrating with regional TV, radio and print advertising in the Yorkshire, Granada, Central and ITV West Country regions.
Ocean Village's autumn TV and radio activity is voiced by Tamzin Outhwaite and highlights the range of activities available on an Ocean Village cruise. It is supported by a national print media campaign featuring a mix of inserts and advertorials and a direct mail campaign to over 250,000 new and existing customers.
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