The TV creative follows on from Ocean Village's first two television campaigns in January and May 2008 and features the voice of actress.
The 30-second TV ad will feature on ITV1 in the Yorkshire Granada, Central and Meridian regions for five weeks targeting the 35-54 year old age group with an emphasis on peak time programming. The creative plays upon the brand's strapline 'the cruise for people who don't do cruises' and features a £599 lead price for a week's fly-cruise in the Mediterranean.
Complementing the TV activity is a 40-second radio advertising campaign on Century and Smooth in Granada, Real Radio and Radio Aire in Yorkshire, Heart in the Central Midlands region, Magic and Heart in London, Total GWR in the West Country, Ocean, Wave, Southern in the Meridian region and Radio Forth and Clyde in Scotland. Nationally, talkSport will also feature the radio creative.
The broadcast campaign is supported by a national six-week print media campaign in key mid-market and quality papers, featuring a mix of inserts and advertorials.
In addition, a direct mail campaign to more than 250,000 new and existing customers, supports the marketing push with creative focusing on this winter's Caribbean holidays and next summer's getaways to the Med.
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