The new site will be based around Crown's brand strategy 'creating change together' and will include tools to help consumers make colour and product decisions from home.
Debbie Lynch, Crown brand manager, said: "We recognise that the web has an instrumental role in all stages of the consumer's paint journey - from deciding to decorate to recommending Crown to others on completion of their makeover - and that we aim to exploit this to its greater effect."
Crown's new site will launched on 8 March. The client said the web will form a much greater part of its integrated marketing activity, which includes colour cards, press, TV and PR.
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