The site, , provides details about which models are affected and customer relations helpline number for worried consumers.
Consumers are being informed that the problem lies with the accelerator pedal mechanisms in some Toyota models; the carmaker says these can stick when they become worn.
The website states: "Customer safety has always been a primary focus for Toyota, and understandably never more so than now. If you have not experienced the problem, it is highly unlikely that you will.
"The recall being undertaken is precautionary as only a tiny percentage of the vehicles could develop the problem."
Last night, Toyota Motor Corp president Akio Toyoda publicly apologised for the recall of millions of vehicles, stating: "We're extremely sorry to have made customers uneasy."
Toyota US president Jim Lentz posted a video on the marque's website apologising for the situation. Lentz said: "First, I want to sincerely apologize to Toyota owners. I know that our recalls have caused many of you concern and for that I am truly sorry."
However, Toyota Europe looks set to continue its stance of not running any above-the-line marketing activity, in contrast to the manufacturer's US business, which ran full-page print ads over the weekend.
The global recall is having an immediate negative impact on Toyota's brand reputation, which has historically traded off its reliable credentials.
Toyota car sales in the US fell by 16% year-on-year in January, as consumers switched to domestic manufacturers Ford and General Motors instead. Such falls are expected to be exacerbated around the world in February.
Meanwhile, research by social media analyst Webtrends suggests that 60% of all online references to Toyota at the start of this week were made in a negative context.
Damien Hews, social measurement specialist for Webtrends, confirmed that words such as 'recall', 'pedal' and 'fix' were most frequently associated with the brand.
Meanwhile, brand valuation consultancy, Brand Finance, has warned that 25% of the company's overall $27bn (£17bn) brand value could be wiped as a result of the crisis.
.jpg)
.jpg)