PRiMe provides a UK prospect pool building service for clients, pulling such data as lifestyle and transactional together, depending on client needs.
Darrell Linehan, client services director at Lloyd James, said: Marketers are crying out for better PRM in the current market. Firms either accept a downturn in revenues or they go and win more customers. Some of the lessons of customer relationship management are now being applied to prospect relationship management (PRM) - treating the prospect as an individual, not just a name on a list."
The service allows users to target new prospects, analyse segmentation strategies and better understand the relationship between customer and prospect profiles. Linehan said businesses need to be clever about data and take PRM to the 'next step'.
"We want to take the sole emphasis away from finding the best source of data and put more thought behind picking out the right people to contact in the right way," said Linehan.
The company is aiming to eliminate concerns about large up-front costs with the PRiMe service. It hopes to be able to help clients budget campaigns more easily and test strategies quickly. It will offer the service alongside its traditional brokering services.
Lloyd James Group's clients include Debenhams, GCAP Media, WHSmith, TalkTalk, The Economist, HBOS and Homebase.
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