Coca-Cola overhauls UK website

Coca-Cola has relaunched its UK website as part of its digital corporate communication strategy and has ditched its Let's Get Together forum site.

Coca-Cola UK: new website
Coca-Cola UK: new website

The which now forms Coca-Cola's main corporate digital presence in the UK, replaces a number of existing websites, such as Letsgettogether.co.uk.

The Let's Get Together site was launched in January 2008 with the aim of providing a forum for consumers to ask Coca-Cola questions about the company and its brands.

Following the completion of the new central site, which is currently in beta, the questions and answers section of Let's Get Together will now be incorporated into it and the brand will cease to exist.

The new site has been developed by digital agency Zone and provides information for consumers, media contacts and stakeholders.

Information will be focused on health, nutrition and the environment and will include host multi-media content about Coca-Cola and the company's range of brands, including text, videos, photography, tools and applications.

Coca-Cola said that the next step of the strategy would include distributing content and functionality beyond the website, using social media to engage with the target audience 'in innovative and interactive environments'.

It added that its digital corporate communication strategy "focused on engaging with mums who are responsible for key household purchasing decisions".

 

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