
The firm is consolidating its UK roster into a single agency that will handle its marketing, digital and direct accounts as it repositions, following Laurent de Chorivit's appointment as managing director earlier this year (Marketing, 23 January). It currently works with Publicis UK, Juice and Talisman.
Publicis et Nous, which was appointed to handle the brand's £60m global creative account last year, will continue to be the brand's lead strategic agency.
Club Med launched the first phase of its rebrand, a three-year resort renovation programme, in 2004, adding spas, plush suites and wider customer choice across its portfolio of 64 properties.
Carat, which handles the company's global advertising business, is unaffected by the review, which is being handled by The Haystack Group. An appointment is expected by June.