Club Med seeks single UK shop

LONDON - Club Med, the French holiday company, is kicking off the latest phase in its drive to reposition as a luxury brand.

Club Med
Club Med

The firm is consolidating its UK roster into a single agency that will handle its marketing, digital and direct accounts as it repositions, following Laurent de Chorivit's appointment as managing director earlier this year (Marketing, 23 January). It currently works with Publicis UK, Juice and Talisman.

Publicis et Nous, which was appointed to handle the brand's £60m global creative account last year, will continue to be the brand's lead strategic agency.

Club Med launched the first phase of its rebrand, a three-year resort renovation programme, in 2004, adding spas, plush suites and wider customer choice across its portfolio of 64 properties.

Carat, which handles the company's global advertising business, is unaffected by the review, which is being handled by The Haystack Group. An appointment is expected by June.

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Advertising Intelligence Market Reports.

Find out more

Enjoying ±±¾©Èü³µpk10’s content?

 Get unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content