French car marque Citroën UK has brought in RPM as its retained experiential agency.
The first tasks will be brand awareness campaigns for Citroën's new DS3 and C3 models.
RPM won the brief after a six-way pitch, and will head to shopping centres across the country to give consumers experience of the brand, as well as drive footfall to dealerships.
"Our work for Citroën will engage with several audiences, across all channels and industry sectors - an approach we call ‘Business to All'," said RPM director of corporate Ian Irving.
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