RPM to partner with BSkyB and British Cycling to produce London Sky Ride event

Experiential agency RPM is teaming up with BSkyB and British Cycling to create the third annual Mayor of London's Sky Ride this weekend (5 September).

RPM producing the London Sky Ride
RPM producing the London Sky Ride

Sunday's event will be the biggest of the series, which started in Ealing in July and finishes on 12 September in Bimingham.

Cyclists will follow a circular route around the capital that will take in the Tower of London; Buckingham Palace; St Pauls Cathedral; Parliament Square; Big Ben and the Houses of Parliament.

The idea of the event is to encourage occasional and lapsed cyclists of all ages and abilities to get back on their bikes, and this Sunday London Mayor Boris Johnson will be joining in with the cyclists.

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