The agency has been briefed with developing fully interactive, engaging cricketing events, in order to enhance spectator experience and broaden the appeal of the sport.
The agency will also be responsible for increasing the following of the game, including showcasing and developing the official fan community of the England cricket team, TwelfthMan Community, through a travelling ‘Fan Hub' roadshow.
Targeting both existing and new fans of the sport, RPM will deliver experiences across the different formats of the game including the Clydesdale Bank 40 Friends Provident T20, NatWest International T20, NatWest One Day Internationals and all Npower Test Matches.
RPM managing director Dom Robertson said: "Across all of the ECB events we're aiming to create powerful experiences that truly engage with the audience and take them beyond the game. Ultimately, we want to create further excitement for the game, and widen its appeal to a whole new audience."
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