RPM targets sun worshippers with Cancer Research roadshow

Experiential agency RPM has developed an interactive roadshow on behalf of Cancer Research UK to warn young people about the unseen damage caused by overexposure to the sun.

RPM targets sun worshippers with Cancer Research roadshow
RPM targets sun worshippers with Cancer Research roadshow

The ten-day show will visit six locations over the next two months, educating sun-worshipping 16–24yr olds on protecting their skin from sunburn using shade, clothing and sunscreen.  
 
The Sun Damages roadshow is being supported by dermatology specialists sk:n, the nationwide network of private skin clinics, and will have trained therapists on board to operate the skin scanners and give advice.

"Cancer Research UK is taking a really positive and proactive approach to communicating with the public. It’s been fantastic working alongside Cancer Research UK again and seeing the charity lead the way in finding new and engaging ways to interact with hard to reach audiences," said RPM managing director Dom Robertson.

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