Mexican grill chain Chipotle created the film that exposes social issues by showing scarecrows that have been displaced from their traditional jobs on the farm and are now relegated to working in factories creating processed food.
Grammy-winning artist Fiona Apple has remade the ‘Pure Imagination’ track from the 1971 ‘Willy Wonka and the Chocolate Factory’ movie to support the short film, which is driving awareness of an App Store game called ‘The Scarecrow’.
Brand: Chipotle
Client: Mark Crumpacker, chief marketing officer at Chipotle
Agency: CAA Marketing
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