The restaurant chain has become renowned for its innovative approach to marketing, having gained global recognition at this year’s Cannes Lions for a short film highlighting the dangers of processed food.
For its latest marketing push, Chipotle has created a series of 24-hour websites that will go live every day for a week from 5 August, and accessed via Chipotle’s , Instagram and accounts.
However, consumers wanting to grab a free burrito will have to be quick witted - the URLs for each of the sites will appear fleetingly, with individual words appearing very briefly.
The style of the promotion even pervades the press release announcing the campaign
The first 2,000 consumers to visit the site each day will be able to download a voucher that can be redeemed one of Chipotle's six London branches. Each voucher will be valid for a fortnight.
Chipotle has been widely lauded its marketing efforts, . The accolades were thanks to the Mexican food chain’s short film ‘The Scarecrow’.
. Its aim was to educate people about the extent to which their food is processed.
.jpg)
.jpg)