Midlands Co-op Travel will use CheetahMail to target consumers from its six websites dedicated to package, cruise, skiing holidays and flights.
The websites include , and .
CheetahMail incorporates email, database management, customer segmentation and campaign anlaysis.
The tool will report deliverability across the top 50 domains in each of Midlands Co-Op Travel's six website databases and personalisation techniques will help deliver content that is highly relevant to individual customers, helping to cross-sell, up-sell and support retention programmes.
Denis Sheehan, CEO of CheetahMail, said: "Travel is one of the most successful e-commerce sectors and, as an early adopter of email marketing. Midlands Co-op is continually looking at new ways to deliver added value to its customers. We look forward to working closely with Midlands Co-op to help take its e-marketing to a new level."
Experian announced it had acquired CheetahMail in March. The company was recently ranked by Jupiter Research as one of the top three leading email services.
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