The series comes under the umbrella of a campaign called ‘Meet the Future’ designed to explore event technologies and encourage planners to embrace emerging technologies. It will kick off with a roundtable discussion at CHW on 20 February 2014 dedicated to wi-fi.
Despite its importance to events, it can be a source of problems when it doesn’t meet expectations, said Paul Southern, managing director at CHW.
"We believe that this is often due to a communication gap between the event organisers and the venue," he added. "The roundtable discussion aims to bridge that gap by listening to planner’s views and expectations about wi-fi and helping them to learn more about wi-fi technology. Ultimately we want to ensure venues and planners speak the same language."
The invitation-only roundtable will take a practical approach to help event organisers learn terminology, technicalities and the right questions to ask venues about wi-fi. It will feature Richard Hughes, director of event wi-fi specialists Max Wifi, and Kim Carrington, IT manager at CHW.
The roundtable will be followed by a second event in May 2014 exploring event technologies in the longer term. Maria Schuett, marketing manager at CHW, said: "The industry shouldn’t be reactively driven by technology, but proactively embracing what is emerging."
Material developed through the Meet the Future campaign will be used as content and discussion points in social media.
Comment below to let us know what you think.
For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine .