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PZ Cussons' hand hygiene brand Carex is launching a campaign created by Fold7.

Highlighting the product's ability to give users two-hour protection between washes, the work spans TV, social media and other online channels, with media planning and buying by Wavemaker.

A 40-second film was directed by Matt Lensk through Arts & Sciences, depicting family members dealing with situations such as changing a baby's nappy.