Credits
Art director
Photographer
St Tropez "the ultimate tan" by PZ Cussons
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Sector
FMCG and Cosmetics / toiletries
PZ Cussons has relaunched its fake tan brand St Tropez with a £2 million global campaign, created in-house.
Print work, which features the supermodel Kate Moss wearing "the ultimate tan", is supported by online and in-store activity.
In addition, there is a social media drive, by Karmarama, to encourage women to Tweet about the product for the chance to win a holiday. The work was created by Michael Nash and photographed by Sølve Sundsbø.