��������pk10

Carex, the hand-wash brand owned by PZ Cussons, is releasing a TV spot that aims to make an emotional connection between the brand and how people regard their hands. The ad, created by Work Club, focuses on people’s hands doing everyday things, such as tying shoelaces and playing in the mud, accompanied by a rendition of These Hands. Work Club has been PZ Cussons’ global digital agency since 2011, but this is the first TV ad the shop has made for the personal healthcare company. The work was created by Anna Rose Kerr, Jim Stump and Ben Mooge, and directed by Wriggles & Robins through Friend.